H&M, short for Hennes & Mauritz AB, is a Swedish multinational fashion retailer headquartered in Stockholm. Founded in 1947 by Erling Persson, the company has grown into one of the world’s leading clothing retailers, known for offering fashion-forward apparel and accessories at affordable prices.
The H&M Group encompasses several brands, including H&M, COS, Weekday, Monki, & Other Stories, ARKET, and H&M Home, each catering to different market segments and styles.
As of 2024, H&M operates over 4,300 stores worldwide, serving customers in more than 75 markets.
Committed to sustainability, H&M aims to lead the change towards a circular fashion industry with net-zero climate impact, while being a fair and equal company.
The company has also pioneered designer collaborations, partnering with high-end fashion designers to make exclusive collections accessible to a broader audience.
In recent years, H&M has faced challenges due to increased competition from online retailers and changing consumer behaviors. Despite these hurdles, the company continues to adapt by enhancing its online presence and focusing on sustainability initiatives to meet the evolving demands of the global fashion market.
